MIMAKI (THAILAND) CO., LTD.

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Challenges
Improvements
We used to outsource printing on plastic parts and metallic plates, laser cutting acrylic plates, etc. in the process of manufacturing products, which took us a lot of time and money.
It became possible to do the laser cutting and printing processes in-house, which led to a cost reduction. We could also reduce the time for prototype production, which enabled us now to make various proposals.
Product installed
Challenges
Improvements
We were exploring possibilities of new business utilizing our print technology to compensate for the decline in orders for paper-based print which we had handled with offset printers and on-demand printers.
Utilizing the know-how of data generation and proofreading that we used to do to process orders for paper-based print, we succeeded in moving into the new business field of original goods and novelties.
Product installed
Challenges
Improvements
Responding to the diverse needs for broad-width digital printing exceeding 3 meters in width, the introduction of new equipment was absolutely necessary to achieve further success in business.
It is stimulating previously hidden demands within the advertisement and signage industry, leading to expansion of market share. Furthermore, we managed to grasp the opportunity to lead the curtain/table-cloth sector with the innovative broad-width digital printing technology.
Product installed
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