Seeking for an edge as a textile retail shop

We succeeded in enhancing our ability to respond to diversified customers' needs by small-lot production of original textiles with shorter delivery time by inkjet printing. For bulk orders as well, producing a small quantity of samples allows us to drive business negotiations smoothly, which raised the order ratio.

2-liter ink packs cannot cope with all-night output sessions. Reduction of operator intervention requirements is also an issue.

The 10 kilogram ink supply unit facilitates extensive duration unmanned output operations in the night time. The unit concurrently enhances the work efficiencies of operators.

Reduction of cost, including the time and money taken for outsourced trial printing, and exploration of possibilities of textile design that has many restrictions.

In-house trial testing has resulted in cost reduction in terms of time and money and in improved proposal quality. Digitizing opens up limitless possibilities for new textile design expression.

“Quality is everything for us,” Tate says. “It’s what our clients expect from us and we simply have to deliver. That’s why we don’t rush into new technologies – we have to be sure that it will deliver the best results for our clients, in the turnaround times they need and at a price that represents real value for them – particular as they are ‘on-selling’ our service to their clients.

“Mimaki printers produce as close to offset quality as I’ve ever seen on an inkjet machine, and our customers were immediately delighted with the samples we showed them,” Tate says. “Since then, that quality together with the broad range of products we have been able to offer – which to date has included everything from sign and display, to POP and posters up to A1 in size, polypropylene diary covers and even short runs of ganged-up business cards – has seen this division of our business grow exponentially.”

We like to satisfy various customer demands with minimal investment.

MIMAKI's printers have a wide range of processing, not only being able to make up with short delivery time but also excellent quality, we were able to respond to various customer requests. It became a strong support for a further business expansion.